We started Solay because we were the family on the other side of the call.
Hunter watched his great-grandmother and grandmothers spend their final years in assisted living — lonely, stripped of the life they knew. When he searched St. Petersburg for something better and found nothing worth trusting, he and Michelle decided to build it. Solay Home Care is the platform that should have existed for our families — local, personal, accountable, and built so adult children can go back to being daughters and sons.
People who've sat on both sides of this.
Hunter and Michelle Hoffmann co-founded Solay because they couldn't find what they wanted for their own family. Jitin Jain builds the technology that scales.
Hunter watched his great-grandmother and grandmothers spend their final years in assisted living — lonely, institutionalized, stripped of the life they knew. He swore his parents would never face the same fate. When he started searching St. Petersburg for something better and found nothing worth trusting, he and Michelle decided to build it.
- 2x Global CMO — built teams and strategy for two international insurers
- Cornell Johnson MBA
- Award-winning brand campaigns that drove revenue and recognition
Michelle founded Junior's Fresh — a clean, healthy baby-food brand in NYC — because she couldn't find the food she wanted for her son Walker. Hunter joined as CMO. Together they built the brand from the ground up and sold it.
- COO / Operator across multiple consumer brands
- NYC → St. Pete, building with purpose
- Junior's Fresh — founder, CEO, exit
Jitin brings 15+ years of fintech and product-building experience across enterprise software, digital assets, and blockchain infrastructure. He started writing code as a teenager, built and led global engineering teams, and co-founded the Penn Blockchain Club.
- InfraSingularity — Founder & CEO · Web3 infrastructure
- ConsenSys — PM, Ethereum / DeFi infrastructure
- Genesis Block — Partner & CTO, crypto fintech platform
- Liquidity Digital — Chief of Staff, digital-asset brokerage
- Token Traxx — Director & CTO, music-IP tokenization
- Infosys — Sr. Associate Consultant, enterprise software
Peace of mind isn't extra.
4-hour Family Guide response. 12-question Match Protocol. 7–10 day placement. 30-day rematch — no charge, no questions. We handle the details so you can go back to being her daughter.